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Voscari comes from two Armenian words that have been meshed into one. The first part being "Vosci" which means gold and the second part being "car" which means rock/diamond. Putting them both together gives us Voscari which is what this is about, gold and diamonds. Working in a family business where we saw how affordable wholesale prices can be and seeing how expensive markups are in the retail world, we wanted Voscari to be a place where people can shop for high quality accessories at affordable prices.